Ounce Strategy


To support the scale of brands and communities at the intersection of arts, culture, cannabis, equity, and urbanism.   


share the weight


Equitable Growth


Consistent Quality


Accountable Execution







Market Research
Email Newsletters
Events + Trade Shows
SEO + Media Buying
Social Media Marketing


Creative Strategy

Visual Identity
Graphic Design
Presentations + Pitch Decks
Collateral Material
User Experience


Public Relations

Strategic Partnerships
Media Relations + Training
Crisis Communications
Thought Leadership
Content Strategy


Our Team


Kyle Borland,
Founder + CEO, @kgborland

Kyle (he/him) is a persuasion expert, insight-oriented strategist, and thought leader within cannabis, diversity and equity, media, and urbanism. Born Queer, raised imperial, educated southern, and sharpened in the City by the Bay, he uses a refined sense for effective individuals, systems, and ventures to help his partners tip the scales. http://www.kgborland.com/

Jared Helton,
Founder + Chief Design Strategist, @jared_helton

Jared (he/him) is an analytical creative, research-driven manager, and visual communicator. He is studying to obtain his MBA in Design Strategy from the California College of the Arts. Jared merges a background in the advertising and fine arts — and four years of experience on cross-departmental teams of executives, engineers, marketers, and manufacturers — with data and modern design to translate insights into innovation. http://www.heltoncreates.com/


Don't Be Shy. Say Hi. 

Ounce Strategy started as a campus partnership of complementing skill sets and matching ambitions. Born in the parking lot behind Gorgas Library after hours, the partners quickly acquired clients across campus, Tuscaloosa, and the West Alabama area. Observing the trending opportunities of the 21st century, Ounce relocated to San Francisco to be at the North American epicenter of change. The partners proved their dedication to equitable growth, consistent quality, and accountable execution through the civic and cultural maelstrom of the Bay Area. Today, Ounce Strategy advises community leaders and stakeholders at the forefront of the arts, culture, cannabis, equity, and urbanism. #ShareTheWeight #TipTheScales

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